You're not behind.
You're missing a system.
Meet HER OS: the next-gen business back-end for real estate agents who want clarity, confidence, and momentum - without juggling tools or guessing what to do next.
Claim Your Founding Member Discount. Available to first 100 agents.
*Early product exploration – visuals subject to change.
Why it feels so hard
You're not bad at sales
Real Estate is hard because you’re expected to run a full business before anyone teaches you how to operate one.
You have to:
generate leads
follow up consistently
post content
manage clients
plan your weeks
and somehow stay motivated through it all
All without a clear system holding it together.
So if you feel exhausted, reactive, or like nothing “sticks,” it’s not a lack of effort - it’s a lack of structure.
When It Feels Better
Things click when clarity replaces chaos.
Agents don’t gain confidence just by doing more. They gain confidence when:
nothing slips through the cracks
priorities are clear
follow-up happens without mental effort
decisions feel grounded instead of guessed
That’s what an operating system provides. Even small shifts - like routing leads before the next open house or automating a follow-up email - can make your job feel easier.
An Operating System that Supports your life
Professional systems & support
Her OS V1 gives you a complete, professional business backend plus a simple, guided content system - so you can run your real estate business without juggling 10 different tools or second-guessing yourself.
Everything lives in one place. Everything works together. And you always know what matters right now.
This isn’t another platform to manage. It’s the foundation your business runs on.
What’s inside
Infrastructure for the next-gen of real estate agents
🗂️ A backend that holds your business together
Never lose a lead or task again - everything lives in one clear system
📨 Follow-up that happens consistently
Automated workflows tied to each stage of the client journey, so you never worry about forgetting to check-in again.
📅 A simple operating rhythm
Weeks that feel calmer and predictable because you know exactly what to focus on.
📣 Content without the guesswork
A simple, guided content system that actually works and builds your confidence online.
💬 Support that actually supports you
Education, updates, and community designed to help you implement - not overwhelm you with more ideas.
Why HML Exsists
Developed by a fellow agent
In my first year as a licensed agent, I helped grow my team’s database through digital marketing and close nearly 40 deals.
From the outside, it looked like momentum.
Behind the scenes, I was juggling tools, second-guessing decisions, and burning out fast - because I had drive, but no operating system.
Her Market Lab was developed so other agents don’t have to repeat that cycle.
Not by working harder -
but by having a system that supports them early.
- Brynn Carmody, Founder
Who It's for
Agents who want calm over chaos
HER OS is for you if:
you’re early in your career or feeling disorganized
you want one place to manage leads, marketing, and transactions
you’re tired of juggling subscriptions and tools
you want structure that supports you, not more strategy to implement
Not for you if:
you want complex tech you need to customize endlessly
you’re looking for quick hacks or viral tactics
We’re keeping V1 intentionally simple - because clarity creates momentum, not complexity.
Women-led
AI-powered
Built for balance
Global Community
FAQ
Questions, answered.
What exactly is Her Market Lab?
Her Market Lab is an AI‑supported business operating system designed for real estate agents. It combines marketing tools, content support, transaction workflows, and community so you can run a more organized, sustainable business from one place.
Who is Her Market Lab for?
Her Market Lab is built for women real estate professionals globally - newer to mid‑career agents who want to rely less on hustle and more on systems, strategy, and community.
When is Her Market Lab launching?
We’re building now and plan to open founding member access in 2026. Join the waitlist to be the first to hear about launch dates, exclusive founding member pricing, and early access.
Does Her Market Lab guarantee more deals or income?
No. Her Market Lab provides tools, education, and systems support, but your results will always depend on your market, experience, effort, and many other factors. We don’t make earnings or performance guarantees.
Is Her Market Lab a brokerage or affiliated any real estate association?
No. Her Market Lab is not a brokerage and does not replace your licensing, brokerage compliance, or required education. REALTORS® is a registered trademark of CREA (Canada) and the National Association of REALTORS®. Her Market Lab is not endorsed, sponsored, or affiliated with CREA or NAR or any real estate board, association, or brokerage.
Legal Disclaimer:
Her Market Lab provides educational content, tools, and systems support for real estate professionals in Canada and the United States. Nothing on this website constitutes legal, tax, or financial advice, and we do not guarantee any specific income or transaction results.
REALTORS® is a registered trademark of the National Association of REALTORS®. Her Market Lab is not endorsed, sponsored, or affiliated with NAR or any real estate board, association, or brokerage. Always follow your local laws, regulations, and brokerage guidelines when advertising or using marketing tools.